The Media and Its Effects Essay

The Media and Its Effects

            Media plays a very important role in the society. It is used to inform, entertain and educate the people about various things that happen in the society. Media is an industry that enables people to acquire information in an easy manner. However, media can also have negative effects on the society. Some forms of media cater to all types of audiences including television, radio and print media; thus making some of the content of media inappropriate to some of its audience. This circumstance can pose detrimental effects to some of the members of the society. In the end, media can render both positive and negative effects based on its purpose and utilization.

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In further studying the topic presented, the following books and sources will be used obtain pertinent information that will support the thesis of the paper:

Barker, Martin and Julian Petley (eds). Ill Effects: The Media/Violence Debate. New York: Routledge, 2001.

            There is still no concrete evidence on the extent of the negative effects of media. The book aims to explain the influence of media to the society which remains contentious. The book also examined the various types of media and their level of influence to the members of the society. This particular literature reconsiders the notion of the influence of media and how people use and interact with media in their everyday lives. The book is composed of various relevant writing contributions about the topic written by different authors who have acquired authority on the subject. The editors also arranged the topics according to the specialty of the written work. The editors of this book are both professors of different universities who teach Communications and Media subjects and both have a long experience in relation with censorship campaigns. In addition, they authored and co-authored various Communications and Media books which further give them authority to handle the topic.

Bryant, Jennings and Dolf Zillman (eds). Media Effects: Advances in Theory and Research. Mahwah, New Jersey: Lawrence Erlbaum Associates, Inc., 2002.

            The book provides new and advanced knowledge in theory and research. The book reflects the rapid development of the media industry in the contemporary society. This form of literature collected information on the modern media trends. The book is composed of chapters in different communications and media subjects such as theory and research. The editors also included new chapters pertaining to areas of current and renewed interest in media effects study such as media consumption and the underlying reception processes, the relative differences and the extent of media effects and the valuable new and current effects in issue perception. The book is a collection of different articles from the finest scholars who gained authority on this area of discipline. The book serves as a comprehensive volume about the media effects for this particular area continuously evolve. The book will also serve as a benchmark literature for research and theory for the current and future generations of communications and media scholars.

Curran, James. Media and Power. New York: Routledge, 2002.

            The book is a work of literature that addresses three main aspects of the relationship between media and society which include the extent of power that the media has acquired, the person or group of person controlling the media and the vital relationship between media and power in the society. The author, James Curran, is a professor of Communications and the Director of Goldsmiths Leverhulme Media Research Centre which gives him an authority to take on the subject. The author provides personal interpretations in the various subjects through a series of background essays and review of the different popular answers from different authors and scholars. The book also discussed major debates on the media studies and addresses various specific issues in the field of media industry such as the role of media in shaping the contemporary society and how the revolutionized media altered the society as compared to the past.

Josephsen, Kelly. “ISU Group Studies How Media Affects Society.” The Pantagraph Bloomington, IL. Daily Pantagraph IL. 2003. HighBeam Research. 29 March 2009 <>.

            The article revolves on the story of a person, Keith Massie, who founded an organization that studies media effects on individuals and society. Massie formed the Media Ecology Association and studies how media such as the television, newspapers and the internet affect culture and the society as a whole. This is a particular topic that fascinated the founder for quite sometime. The media ecologists, which composed the organization, focused on the study of basic types of culture and media differences of one culture to another. The organization’s meetings are a mix of individuals which have different opinions on the same subject. The founder thinks that media ecology will interest everyone. Massie compared the concept of ecology in the forests and its ecosystems. He thinks that as you introduce new communications and media technologies, you can produce an entirely new culture. The revolutionizing of information dissemination will alter the present culture of the society.

“Media can Affect Society’s Attitudes.” United Press International. 2003. HighBeam Research. 29 March. 2009 <>.

            The article expounded on the statement that the subjects of mass media can influence our attitudes towards the same subject in real life. The article also discussed a study utilized to prove such premise. The study conducted an experiment involving three groups of people and asked to think a negative gay or lesbian character, positive gay or lesbian character and a control group. The groups were also asked to assess the rating of that particular personality followed by a survey of their feeling towards the gay and lesbian people. Surprisingly, the results proved that the people who think of positive gay or lesbian character have positive feelings towards the gay and lesbians and same applies to the other groups. The article was published by the United Press International which is a news agency specializing in newswire service along with Associated Press (AP) and Reuters making the article and its content credible and reliable.

Perse, Elizabeth M. Media Effects and Society. Mahwah, New Jersey: Lawrence Erlbaum Associates, Inc., 2001.

            The book provides a contemporary and in-depth understanding on media effects and offers theoretical foundation on the understanding of the mass media’s effects on individuals and on the society. Assuming that mass media effects are common, the author examined the different areas of mass media effects and rendered a synthesis on those areas of research. The author also focused and valued the theoretical aspect and explanations for media effects. In addition, the author also provides explanations on how the media effects occur and how the readers can understand it and mitigate the harmful effects and enhance the positive. The book provides a comprehensive coverage on the wide arrays of media effects such as diffusion, influences on public opinion and voting, and violent and sexually explicit media content. The book also presents a variety of theoretical approaches to the understanding of the media effects which includes psychological and content-based theories. It also demonstrates how the theories can aid future research on the effects of the new mass communication technologies.

Rosengren, Karl Erik. Media Effects and Beyond: Culture, Socialization and Lifestyles. New York: Routledge, 1994.

            The book addressed a wide array of questions and issues surrounding mass media including the extent of the effects of mass media on individuals and society. The book presented the results of the researches on the utilization and effects of the various types of communication technologies such as television, video and music. The audiences of the various mass communication tools are active subjects and contributors of this fruitful piece of literature engaged in a comprehensive study of the every aspect of the different types of audiences’ utilization of the media and its causes and consequences. The book also explored different topics pertaining to media studies such as social mobility; family communication, and consumer lifestyles. The book also utilized two traditions of lifestyle research and effects research. The book will be a vital resource material for students of contemporary culture and communications and will be a great guide for decision makers for media policy.