Business proposal Nehal Taha Makeup Artist Business Description Nehal Taha is a freelance makeup artist dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products at an acceptable price/value relationship. Business Objective Nehal Taha Makeup Artist has a clear business objective to develop and promote makeup application and lessons services. These services will be developed with a core focus on addressing the key customer problem and associated opportunities.
As a key component of my growth strategy; onsider it critical to identify and outline my business objectives, and align these objectives with clear and measurable development milestones. The key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and I am seeking to grow the number of customers. I understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. So, my long term objective is to build a clear customer acquisition process.
Services Nehal Taha Makeup Artist will make her customer feel like a queen on their ig day or events using professional makeup brands or give them the confidence to make herself feel like a queen on her big day! Products used Here is a list of the brands I have in my makeup kit Sephora Urban Decay Benefit MAC nglot WOW by Faces The Customer Nehal Taha Makeup Artist will be created with a clear focus on the needs of my customers. Through a structured customer discovery process, I have validated the key customer problem as the need to have a professional look or for the customer create one for herself.
This is a critical issue for my elected target market of brides to be of all ages. The Value Proposition Nehal Taha Makeup Artist is uniquely positioned to deliver value to customers and brides to be of all ages. In order to deliver on this value proposition, I am available 24/7 for advice, tips and enquiries via phone, text, email and WhatsApp. Competitors have a number of competitors within the makeup application and lessons market. I consider my key competitors to be: Sally Rashid, Sara EIKey, Omnia and SPS Makeup Center. My understanding of these competitors has been used to refine my strategy and value proposition.
I believe that I can compete effectively with Sally Rashid, Sara EIKey, Omnia and SPS Makeup Center by having 24/7 availability for advice. will also be able to provide additional services such as free makeup trail before their events/wedding. Finally, believe I can compete with them through offering affordable packages. Key Strategies Sales & Marketing Strategies Here is a list of strategies for marketing my makeup artist services; Social Media Presence – My customers will definitely want to stay in touch with me through Facebook as it is convenient and through Instagram as well. Local
Presence – Over the next 6 months my focus will be to attend wedding fairs in the local area. This task will be undertaken in the context of my broader strategy to approach other wedding businesses for mutual recommendation schemes. These strategies are a tactical implementation of my overall business goal as outlined above. Website – Since it is digital age and everyone is online and the very first thing customers do, is to check the website whenever they hear about you from someone, so I will start in creating my website and have my portfolio and information on it to be accessible to veryone.
Have Marketing Material Handy – I have to have my print material ready including visuals of my best work and distribute it on the targeted places, such as wedding companies, wedding fairs and magazines. Leverage Referrals – I will offer discounts on referrals, so I have to keep a computerized record of my existing customers; also to send them periodic notes/ newsletters with my latest offers and best packages, discounts and more.