Behavior and Communication of Starbucks Essay

Because I am an avid coffee drinker, I chose to do my behavior and communication paper on Starbucks. Starbucks’ main mission statement is “to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. (Starbucks Corporation, 2010) Starbucks opened its first store in 1971 in Seattle, Washington’s Pike Place Market. (Starbuck Corporation, 2010) Embracing diversity and respecting one another whether it be they way they work together or the way they buy products is the basis of their organizational culture.

Starbucks want not only to provide customers with the perfect beverage but also connect with them and create an environment that is worry free. Starbucks uses a number of internal communication techniques. The company communicates through its weekly Scoop operations bulletin that goes to all retail stores, plus the monthly Siren’s Tale newsletter, which is given throughout the entire organization. Starbucks also has an online Partner Portal. For major announcements of environmental programs, Starbucks executives use the company-wide voicemail system. Timm, 2010)

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A type of external communication they use is on their website they have information on Standards of Business Conduct, which provides an overview of some of the legal and ethical standards they are expected to follow every day. It is accessible to all employees and shareholders. Along with the Standard of Business Conduct, you can find information concerning who the board members are and all policy and procedures for the company. This allows the customers and employees to see what Starbucks values are.

Because Starbucks’ culture characteristic is to connect with the customer, their communication towards one another is the same. In their policy they state that “all partners are entitled to work in an environment that is free of harassment, bullying and discrimination. ” (Starbucks Coffee Company, 2010) This holds true for the way they treat their customers. Starbucks has principles of how they live out their mission statement ranges from their coffee to shareholders.

Their environmental mission statement states “Starbucks is committed to a role of environmental leadership in all facets of our business. ” (Starbucks Corporation, 2010) To make sure this value aligns with the enacted value, Starbucks manages and monitors their progress for each project, instill environmental responsibility as a corporate value, recognize that fiscal responsibility is essential to our environmental future, develop innovative and flexible solutions to bring about change, and finally strive to buy, sell and use environmentally friendly products.

In conclusion, Starbucks embraces diversity and respects one another as their core value. This goes hand in hand with their environmental mission as to respect and embrace diversity within our land by striving to buy, sell and use environmentally friendly products.


(Starbucks Coffee Company, 2010) Starbuck Corporation. (2010). Our Company. Retrieved from http://starbucks. com/about-us/company-information Starbucks Coffee Company. 2010). Standards of Business Conduct. Retrieved from http://assets. starbucks. com/assets/sobc-english-2010. pdf Starbucks Corporation. (2010). Our Starbucks Mission Statement. Retrieved from http://starbucks. com/about-us/company-information/mission-statement Timm, B. (2010). A Success Stragety at Starbucks. Retrieved from http://greenatworkmag. com/gwsubaccess/05julaug/starbucks. html